Nowadays, consumers understand that leading a too active lifestyle can take a toll on their skin. They are familiar with having a dull complexion, with dryness and puffiness in some areas and realise that, in the long term, little rest leads to an accelerated appearance of ageing signs.
In normal conditions, the skin needs some time to activate its diurnal functions and its natural rhythms cannot adapt to the accelerated pace of today’s society, which does not allow enough restorative sleep.
Skin beauty and health, influenced by lifestyle choices
Women are more and more empowered and choose to achieve their goals and make the most of life, without missing any opportunity. This usually involves leading a busy lifestyle in a hyperconnected world, where the line between work and personal time is blurred and people are active around the clock. The moment for switching off and going to sleep never seems to arrive and people keep active during the night, working from home, watching TV or using digital devices, taking care of children or attending social events for instance.
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