A new natural and biomimetic detergent concept

 The skin barrier function is continuously exposed to aggressions. The daily use of soaps and potentially aggressive detergents can alter the hydrolipidic skin film and skin barrier integrity, reducing its impermeabilising action and favouring skin dehydration. Trans Epidermal Water Loss (TEWL) constitutes one of the main indicator to evaluate skin barrier integrity. The ideal detergent must be able to effectively remove dirt, greasiness and pollutants, meanwhile respecting the lipidic and protein fractions of the horny layer and the superficial hydrolipidic film.

Avogelia® DS is a synergic blend of moisturising, emollient and detergent ingredients specifically aimed to cleanse the skin, taking care of the delicate hydrolipidic skin balance. It was developed with the specific purpose to achieve a cosmetic raw material with detergent performances combined to protecting and moisturising features. Corneometric, Trans Epidermal Water Loss (TEWL) and sebum studies conducted on human volunteers prove the effectiveness of Avogelia DS in restoring the skin to its physiological balance, describing a moisturising activity profile with an added ability to recover the right sebum level just in the skin area where a sebum excess is evidenced. 

Avogelia Detergent System (now referred to as ‘the natural detergent system’) vaunts a natural and biomimetic composition, combining a mild surfactant agent with a valuable vegetal oil, thus valorising the idea of detergency through unique features. Deriving from vegetal and sustainable sources, such as rice, coconut and avocado, the natural detergent system possesses a high natural index according to the new ISO 16128 standards, turning out perfectly suitable for “green” applications. Avocado, traditionally used as a food ingredient and protective agent for the skin, is widely recognised as a ‘superfruit’ thanks to its high nutritional profile, rich in vitamins, mineral salts, unsaturated fatty acids. The oil is obtained from the fruit by cold pressing. The restitutive properties, the capability to reduce TEWL and recover the hydrolipidic skin balance make it a valuable ingredient in the cosmetic field. Thanks to its unique composition, the natural detergent system creates a synergic harmony between functional elements, such as emolliency, detergency and cosmetic efficacy. Through an innovative production process, the natural detergent system shows uncommon characteristics which create transparent formulations without the use of solubilisers (PEG, PPG, Polisorbates).