DSM explains strategy

The strategy applied by DSM to the personal care market was explained to journalists at a press briefing held recently by the company in Amsterdam, The Netherlands.

Underlined was how DSM uses advanced ultra high speed testing in product research and development.

The company views as highly important not just rapid identification of new components, but also the capture of data on the efficacy of the components, on the method in which they work, and on whether any adverse effects can be determined.

New in the active ingredients line-up of DSM are BeauActive MTP, Niacinamide PC, and Radiance CR. With BeauActive MTP (INCI: Hydrolysed milk protein), natural hypoallergenic tripeptides obtained in a unique enzyme process, improve skin renewal, reduce fine and deep wrinkles, and induce collagen production.

Niacinamide PC (INCI: Niacinamide) is a co-enzyme precursor in cell metabolism. It improves skin barrier function, and has skin lightening, anti-ageing and antiacne activity properties.

Radiance CR (INCI: Sodium ascorbyl phosphate, Biotin, Mannitol) is an active complex that reduces age-spots and wrinkles, and enhances recovery of skin barrier damage.

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