Natural and synthetic: bridging the gap

This article will outline the development process of new preservative solutions by Sharon Laboratories: Sharon™ Amplify, and SharoSense™ Plus.

 The industry analysis that led the decision to develop two new concepts ‘less is more’ and ‘synthetic-naturals’ as well as review the product efficacy and compatibility for the personal care industry. 

The development project of the preservatives Amplify Line, started from the challenges the personal care industry is facing due to the global trends in preservation. 

The task formulators must address is choosing a preservative solution that will guarantee product safety. The risk of contamination can be influenced by many factors:

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