Modern consumers lead busy lives and are becoming increasingly demanding of the products that they purchase. Although most consumers are aware that excessive sun exposure can be dangerous, everyday use of sunscreen products is often neglected.
Manufacturers are therefore motivated to constantly improve sun care products to make them more aesthetically pleasing, as well as effective. High efficiency, multi-functionality, and easy application are crucial to the modern sun care product.
The importance of product aesthetics and correct application
In general, sunscreen products are perceived as difficult to apply and likely to leave greasy, white marks on clothes and digital devices, which are factors leading to their improper use. Consumers usually apply insufficient amounts of sun protection products to the skin, and as a result, obtain 20-50% lower protection than desired.1 A key challenge of formulators is therefore to improve the sensory properties and spreadability of the product. Consumers are also lax in subsequent reapplications, so it is important to extend the durability of the cream by increasing its resistance to water and other factors such as chlorine, temperature, sweat, and transfer.
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