The cosmetic market is in a continual search for more innovative, functional and environmentally-friendly ingredients.
This statement is especially true for the hair care market, seeking alternatives for silicone oils. Globally, the number of silicone-free shampoo launches has increased in recent years: 56% of the shampoos launched do not contain silicone. Moreover, 13% claim “siliconefree” (source Mintel).
Some of these mythical oils are now limited by regulation. This is the case of both D4 and D5. These materials are now limited to 0.1% in the rinse-off products due to their very persistent and very bioaccumulative (vPvB) nature. D4 is also considered a persistent, bioaccumulative and toxic (PBT) substance. In addition to being non-biodegradable, silicone oils also have an impact on the environment due to their industrial production process which has a high carbon footprint.
Emosmart™ and Emogreen™, which have received several industry awards, are readily biodegradable and endowed with sensory attractiveness and hair care efficiency. These two emollient ranges respond to both market and consumers’ demand.
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