Natural protection for men’s ageing skin

Discovered in the 18th century, the sequoia is a survivor from the ancient forests of North America. Growing up to 100 metres high, it is a pyrophyte: the mineral-rich ash facilitates the germination of its seeds, and it can live for more than 1,000 years.

 Despite its comparatively shallow roots, it is very resistant to fire. Drawing in large quantities of water, it plays a very important role in the ecosystem of California’s forests. Finally, it is also a symbol in the mythology of the native Californian Indians, who consider it to be a sacred, protecting tree that links them to their ancestors in their original tribes. 

Because men’s skin can be damaged by an intensive lifestyle, particularly in the case of city dwellers (pollution, stress, sun, lack of sleep, etc.), it needs to be simultaneously toned and protected, by acting on the key mechanisms on a daily basis. For recharged skin that stays younger-looking for longer.

A new active

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