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Natural protection for men’s ageing skin

Discovered in the 18th century, the sequoia is a survivor from the ancient forests of North America. Growing up to 100 metres high, it is a pyrophyte: the mineral-rich ash facilitates the germination of its seeds, and it can live for more than 1,000 years.

 Despite its comparatively shallow roots, it is very resistant to fire. Drawing in large quantities of water, it plays a very important role in the ecosystem of California’s forests. Finally, it is also a symbol in the mythology of the native Californian Indians, who consider it to be a sacred, protecting tree that links them to their ancestors in their original tribes. 

Because men’s skin can be damaged by an intensive lifestyle, particularly in the case of city dwellers (pollution, stress, sun, lack of sleep, etc.), it needs to be simultaneously toned and protected, by acting on the key mechanisms on a daily basis. For recharged skin that stays younger-looking for longer.

A new active

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Upcoming Events

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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