Innovation and disruption within men’s grooming

The rise of subscription shaving businesses has transformed this part of the male grooming market. Smart online marketing campaigns and competitive pricing have seen companies like Dollar Shave Club and Harry’s disrupt the traditional shaving purchasing model, moving it away from the High Street.

This story is Premium Content and is only available to registered users. Please log in to view the full text. If you don't already have an account, please register with us completely free of charge.