Lightening products evolve for new markets

The skin lightening industry is showing no signs of slowing down globally. For a number of reasons there is an ongoing desire to lighten and even complexion, and it is important for the personal care industry to ensure consumers have access to safe and effective methods to achieve this.

Despite toxic ingredients being outlawed in many countries, they are still available in unregulated marketplaces, potentially putting users in considerable danger. 

The UK-based newspaper, The Guardian, recently stated that: “In 2017, the global skin-lightening industry was worth $4.8bn (£3.4bn), and it is projected to grow to $8.9bn by 2027, fuelled by a growing middle class in the Asia Pacific region. Many of these are created by pharmaceutical giants such as Unilever, Proctor and Gamble and L’Oréal and come with massive marketing budgets. A World Health Organization study found that 40% of Chinese women regularly use skinlightening creams. That number is 61% in India and 77% in Nigeria.”

An extension of skin care

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