The scent of a product speaks to the unconscious mind, and as a result can be enormously powerful. As well as providing emotional references to products, the scent can also act as an olfactory advertisement, promoting the product to people within close proximity to the user who can then provide that most sought after buying prompt: personal recommendation.
Fragrance has had a major part to play also with the domination of naturals in the cosmetics market. It is all well and good consumers being told there are natural ingredients in a product, but it is the scent that really delivers the message to the consumer. Fresh, fruity or exotic, the scent can temporarily transport the recipient to another place, giving weight and context to the marketing message.
Fragrance ingredients
Les Délices is an inspiring range from Crodarom that has been developed to awaken the five senses and meet the emotional wellbeing/body & mind connection trend that is becoming a priority for consumers. Produced using Eco-Sound technology, with alluring colours that appeal to the eye, delicious fragrances that seduce the taste buds and a touch so soft to delight the skin, Les Délices provide a multi-sensory experience.
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
