Body imperfections are ‘evergreen aesthetic problems’ that affect both women and men of different ages.
If cellulite is a ‘privilege’ almost exclusive to women, given the structure of their subcutaneous adipose tissue,1 sagging skin, loss of tone or love handles do not make distinctions, involving both genders.
Behind these imperfections there are several factors and causes such as inflammation, hormonal imbalances,2 diet, genetic predispositions, sedentary lifestyle. Counteracting body imperfections is often a challenge for consumers, because it requires an important effort. Therefore, they look for multi-target products able to act as fast as they can.
Moreover, most consumers have been applying the principle of sustainability to their lifestyle, including obviously their personal care routine as well. As a consequence, cosmetic manufactures are focusing their efforts to produce ingredients that, among their features, are highlyeffective and eco-friendly.
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