With the increased health consciousness and change in lifestyles with time, it has become very important for companies associated with soap and cosmetic products to develop formulations which are safe and mild for their application on the body.
The environmental conditions, global warming, and excessive use of chemical fertilisers all have forced consumers to be highly conscious of their health. Variations in weather conditions during the year have different requirements for product properties. Depending upon the location, the weather conditions are different in different countries which have an impact on the product attributes. Improved financial standards have created demand for mild products with attractive packaging and good aesthetics. Consumers are now slowly moving from economy to luxury products with an assumption that luxury products are better in quality and are suitable for health. These challenges have created a highly competitive market with a lot of effort from multinationals as well as small players to focus on Research and Development to create new and innovative technologies depending upon the consumer need. The substantiation of the claims needs extensive clinical and consumer test support.
The current article covers the basic requirements for the development of mild personal cleansing products, formulation directions and brief of the methodologies to measure mildness and moisturisation properties of the products in the skin.
Effect of surfactants on product mildness
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