Asian markets, like the rest of the world, are increasingly demanding natural and organic personal care products.
The natural and organic personal care market is expected to reach nearly $20 billion by 2022, and the most rapid growth is coming from the Asia Pacific (APAC) region. In 2016, 34% of beauty products launched in APAC nations carried a sustainable or organic claim. Formulations for these products must, of course, remain shelf-stable and safe, perhaps for increasingly long periods of time. Asian beauty trends are taking hold worldwide, increasing the opportunity for personal care manufacturers to export their products to Western countries. I spoke with one of my colleagues, Anahita Lion, global business manager, Vertellus Personal Care, for more perspective on these opportunities. She observed: “For some time, the Asian market has been characterised by regional brands, with products staying relatively local. This has been particularly true in China. However, we’re seeing a lot of interest in Western countries for Eastern beauty trends. Europeans and Americans are catching on to the multi-step routines popular in South Korea, for example, and they’re seeking authentically Asian products for that experience. This creates a great export opportunity for Asian personal care product manufacturers. It’s to their advantage to have formulas that are export-friendly.”
In this article, we will explore 8 trends in the Asian personal care market and how those trends may affect preservative choices in your formulations.
Trend 1: Increasing eco-consciousness
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
