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Eight Asian trends impacting preservative options

Asian markets, like the rest of the world, are increasingly demanding natural and organic personal care products.

The natural and organic personal care market is expected to reach nearly $20 billion by 2022, and the most rapid growth is coming from the Asia Pacific (APAC) region. In 2016, 34% of beauty products launched in APAC nations carried a sustainable or organic claim. Formulations for these products must, of course, remain shelf-stable and safe, perhaps for increasingly long periods of time. Asian beauty trends are taking hold worldwide, increasing the opportunity for personal care manufacturers to export their products to Western countries. I spoke with one of my colleagues, Anahita Lion, global business manager, Vertellus Personal Care, for more perspective on these opportunities. She observed: “For some time, the Asian market has been characterised by regional brands, with products staying relatively local. This has been particularly true in China. However, we’re seeing a lot of interest in Western countries for Eastern beauty trends. Europeans and Americans are catching on to the multi-step routines popular in South Korea, for example, and they’re seeking authentically Asian products for that experience. This creates a great export opportunity for Asian personal care product manufacturers. It’s to their advantage to have formulas that are export-friendly.”

In this article, we will explore 8 trends in the Asian personal care market and how those trends may affect preservative choices in your formulations. 

Trend 1: Increasing eco-consciousness

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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