Humans are tribal, and as such have a tendency to align themselves to a set of ideals and connect with other similarly minded people. As part of a tribe, people will seek to ensure as many aspects of their life conform to their particular ideals, shaping the world around them.
Clothes, food, energy consumption, transport, and of course consumer products, are all choices and there are options to suit different lifestyle choices, backed up by an everincreasing array of accreditation bodies.
In addition to the morality choices people are making, consumer product manufacturers need to consider the practical changes in the ways people are living their lives. There have been substantial changes in recent years both to the way people interact with their peers as well as the structure of families. Although these things happen gradually, they have an enormous impact and affect all aspects of life.
Family life and later parenthood
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