Over 3% global growth and the strong performance of some regions, particularly North America, are proof of another good year for the salon hair care market.
Some of the most interesting developments happen on the competitive front where the race for higher shares in the quickly growing bond builders segment is intensifying due to the emergence of new brands. Olaplex, the pioneer in this segment, continues its efforts to remain the leader, not only throughexpansion, but also through legal action towards its competitors.
Market consolidation continues to shape the industry with two recent acquisitions—Conair adds Aquage to its portfolio and Unilever purchases Living Proof. It is an important step for Unilever, which competedonly with one master brand, TIGI, in the professional hair care arena. Unlike TIGI, which takes pride in being a brand “by hairdressers for hairdressers,” Living Proof is a hybrid brand with strong distribution in bothsalons and retail.
Recently, another factor behind the salon hair care market’s growth has been the brands and products dedicated to barbers. The expansion of many British and American brands, as well as the launch of new brands and product lines, especially in Europe, have helped the men’s products segment to increase by almost 8% in 2015. The success of these brands and products stems largely from design and marketing efforts adapted for a masculine audience. The same applies when it comes to the development of barbershops, which attract men with unique looks and services, usually not found in classical hair salons.
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
