Homogeneity of the skin is known to influence perception of attractiveness and youthfulness. The aesthetic ideals in most cultures involve an even skin tone, while in Asia these also implicate a lighter complexion.
With time, come inescapable changes in pigmentation, leading to the appearance of dark spots, the first signs of ageing in Asian skin. The production and distribution of melanin in the epidermis is the main determinant of the skin colour and involve complex processes that can be modulated by the application of cosmetic ingredients. As a result, it is possible to reduce hyperpigmented areas and enhance skin radiance to achieve a perfect and even tone.
The common aspirations regarding the skin tone in western countries are focused on reducing the unwanted pigmented areas and preventing the formation of new ones to enhance evenness. However, in Asia, the cultural perception is that a lighter complexion is more desirable and paler skin has been traditionally associated with high society. On the other hand, the first signs of ageing appearing in Asian skin, even before wrinkles, are dark spots or hyperpigmented areas, coming out despite little sun exposure.1
The main determinant of the skin tone is melanin. With the process of ageing and the UV damage associated with it, changes in skin pigmentation take place. Melanin can accumulate irregularly causing the appearance of hyperpigmented areas. With time, these areas increase in size and number and their contrast with normally pigmented skin becomes more evident, reducing evenness of the skin tone.
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