It has recently been said that the long awaited growth in men’s grooming product sales is starting to take hold. A combination of greater product efficacy and a gradual change in attitude towards taking pride in one’s appearance has seen greater acceptance of a wider range of personal care products aimed at men.
Some of this may be driven by an increased pressure on men to retain their looks and compete with younger people as men and women continue to work later into life. Holding on to youthfulness has typically been a pressure on women, but with an unusually long period of global economic uncertainty and with it a rise in divorce rates, men have perhaps found themselves needing to stave off the ravages of time more and more.
Beyond shaving products, deodorant and aftershave this new market has the potential to grow and eventually match that of traditional women’s skin care. But why should the products differ at all beyond their marketing strategy?
The relative differences between men and women have been the subject of discussions for thousands of years, but their attitudes towards using cosmetics and personal care products are as much to do with nurture as nature. However, men and women’s skin differ in a number of ways, both as a result of their composition and the daily challenges they face. Understanding and recognising these differences will help formulators develop future men’s grooming products that truly benefit male skin.
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