The 2013 in-cosmetics Asia show closed on 31 October with a palpable sense of success for exhibitors and attendees alike. The aisles seemed constantly busy with visitors eager to discover more about the latest ingredients and technology, while the educational programme also appeared to hit just the right note with formulators.
Personal Care magazine was at in-cosmetics and struggled to keep up with demand for copies of the latest issue. Our apologies if you came to the stand after we had run out. You must be quicker next time! You can still view the latest editions on the Personal Care magazine website.
Over the course of the three days, the organisers reported attracting 6,007 unique visitors from across Asia and beyond – a 16 per cent increase on 2012 – making it a record-breaking show. Visitors travelled from all over the globe, with Malaysia, China and South Korea the top three represented countries outside Thailand. With 2,285 overseas visitors, international attendees accounted for 38 per cent of the total attendance, an increase of 18 per cent compared to 2012. As the region’s only personal care ingredients exhibition with a pan-Asian focus, in-cosmetics Asia 2013 provided visitors with the opportunity to meet more than 360 suppliers from 30 countries, source ingredients and discover over 240 new products during the course of the three-day event.
More Marketing Trends Presentations, Workshops and Innovation Seminars than ever before, as well as a new Packaging Zone, Country Focus and Product Trails meant visitors were able to gain exclusive insights, improve their knowledge and enhance their technical skills. The new Korea Country Focus proved a popular attraction with visitors able to learn about this dynamic market, which grew 9.1 per cent in 2012. An interactive display feature included selected Korean ingredients as well as finished products selected by Florence Bernardin, a leading authority on Korean cosmetic products, where visitors were able to understand the influence this market is having globally. Seminars in the Marketing Trends Theatre highlighted areas where brand owners and manufacturers can leverage trends coming out of South Korea, while a Product Trail led visitors to exhibitor stands where they could discover innovative ingredients. The Korea pavilion also allowed visitors to target their approach and meet with more Korean suppliers than ever before. The Innovation Zone was a hub of activity where visitors could see 37 ingredient launches from the six months leading up to the show and test 22 exclusive formulations while Mintel ran live demonstrations on the theme of segmentation by generation, with cosmetics targeted at different age groups.
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
