Instant cosmetics campaign launched

In partnership with IMCD UK, Salvona Technologies LLC launched its campaign on Instant Cosmetics at SCS Formulate.

Instant Cosmetics (http://bit.ly/19otkof) is a line of innovative DD (Definite Difference) product concepts featuring instant visual effects combined with long-lasting skin benefits. Each product concept incorporates MicroBeads, visual beads ranging in size from 300-850 microns that come in a variety of colors with and without colour change upon rubbing.

They work synergistically with Salvona’s advanced micro-encapsulation technologies to supply consumers with instant gratification while delivering highperformance functional ingredients to the skin for long-term, skin-treating benefits.

For example, Glowing Radiance Lotion is a sun-less, self-tanning lotion that contains SalSphere Sunkiss, sub-micron spheres infused with DHA to deliver a stable, longerlasting, even tan. This DD lotion also contains Salvona’s new MicroBead ColorFx White to Tan to provide users with an instant tanning effect; the white lotion turns into a tan colour as it is rubbed onto the skin. The MicroBeads instantly convey the self-tanning performance that is anticipated from the time-released DHA, which will need more time to take effect.

Salvona’s representatives at will be at SCS Formulate, stand 428. Salvona’s technology chemist, Mr. Peter Muller, will also be giving an educational and informative presentation on Instant Cosmetics during the conference. Attend the session on Tuesday, November 12 in Room B from 16:20 until 16:40.

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