Success for Guangzhou’s two events

Between 13 and 15 March, a total of 6,842 unique visitors walked through the doors of Halls 3 & 4 of the Guangzhou Poly World Trade Center, China. Among these industry professionals, 11% travelled from 44 international territories to view innovative ingredients from 353 ingredient suppliers that represented a total of 35 countries. Lynn Xu, project manager, PCHi, remarked: “PCHi has displayed marked growth since its inaugural edition in 2008, in tandem with the domestic and global industry development. The event has been able to flourish because of the strong support from numerous local and international trade professionals, many of whom have been with us for all six years. At the same time, more and more industry players want a slice of the lucrative China market, and PCHi has provided them with an effective avenue for enhancing their footprint within the country.”

New-to-market solutions

PCHi has provided the global personal care market with an effective gateway into the China market, and this was evident at the sixth edition, which saw 15 companies select PCHi 2013 as the launch pad for 26 ingredient solutions for the industry. Dr Wang Chang, lead regional marketing manager, Personal Care, DSM Nutritional Products, explained: “DSM chose to launch new products at PCHi because of the show’s reputation within the global and local personal care industry. By introducing our latest solutions here, we can be assured that cosmetics and toiletries brands from China and beyond will catch wind of this news.” A handful of exhibitors even held global launches of new innovations for the worldwide cosmetics and toiletries (C&T) industry at the show. Among these was Lubrizol Advanced Materials Asia Pacific Limited, which presented its latest skin care ingredient and homecare solution to the international market for the first time.