By Nica Lewis, Mintel, UK - Whitening skincare is a key segment of the Asian beauty market. The claim is well established in facial skin care, with one in four new products offering whitening benefits, but it is increasingly appearing in body care too.
One in 10 body care launches in Asia now make the whitening claim. China and Vietnam have been the most dynamic markets in this segment over the last five years. NPD in whitening body care has held steady in the Philippines but has declined slightly in Thailand and Indonesia, where it peaked in 2009.
New areas
Notable innovations in China include segmentation for pregnant women and the evolution of whitening baby care, both of which are now moving into private label. Lemon extract and milk proteins, popular whitening actives a few years ago, have given way to tangerine extract and olive oil this year. Olive oil is better known for its nourishing and antioxidant benefits, but Hong Kong Clean World touts its ability to lighten melanin.
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
