China takes centre stage at Shanghai show

PCHi is the one-stop platform for peer-to-peer information exchange of emerging market trends, technological innovations, new scientific developments and updates on international regulations, underpinned by quality service standards. The show is organised and managed by Reed Sinopharm Exhibitions, in association with the in-cosmetics series of events. PCHi 2012 will be held in Shanghai at the World Expo Theme Pavilion, Hall 3, from 27 to 29 February 2012, and is expected to attract more than 5,000 industry professionals. With China taking centre stage in the global marketplace, PCHi provides the most effective business platform for domestic and international ingredient suppliers to engage manufacturers of cosmetic, personal care and household products. The event is rotated annually between Changjiang Delta and Zhuhai Delta – two of China’s most affluent business areas that are also key manufacturing hubs for the personal care, cosmetics, toiletries and home care industry. That is why PCHi continues to draw business professionals such as formulators, manufacturers, R&D technologists, and senior management from all corners of the global community. Through various marketing initiatives such as the PCHi Cybrary, the PCHi Online Scheduler, and comprehensive market briefings and presentations, PCHi is able to successfully bridge like-minded businesses together to trade, explore and collaborate. PCHi is supported by industry-leading trade associations such as the China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI), the China Association of Surfactant Soap and Detergent Industries (CASSDI), and international trade media, including Personal Care.

Exhibition

There has been a growing number of exhibitors at PCHi every year. Two years ago, the event had 168 companies exhibiting. In 2010, 194 international and local companies from nearly 20 countries showcased their latest products and services to the leading industry buyers, formulators and laboratory researchers. And PCHi 2011 welcomed 243 exhibitors, a 25% increase over the previous edition. By November 2011, 75% of exhibition space available at PCHi 2012 had been sold, and over 200 companies had booked booth space already. The fifth edition of the show looks ready to break the record again.