Events have always been recognised as an intrinsic part of the B2B marketing mix – and it is not hard to understand why. Visitors can spend just a few days out of the office and meet a huge number of companies offering solutions that, more often than not, meet their needs ten times over, writes Cathy Laporte, group marketing manager, in-cosmetics Asia.
With more than 200 companies already signed up to in-cosmetics Asia, including Bronson and Jacobs, Croda, DSM, Namsiang, plus 32 first-time exhibitors, the event is a must-attend for anyone in the personal care ingredients industry. However, this is only a small piece of the jigsaw. While exhibitions inevitably enable visitors to keep pace with the very latest innovations and cutting-edge developments, they also provide a unique opportunity for professionals to update their knowledge on the current trends and regulations sweeping the industry. This is why experts presenting at the Formulation Workshops at this year’s in-cosmetics Asia will be focusing on providing formulators and research and development professionals with the latest practical advice and interactive demonstrations on how to improve their formulations. The first of four half-day workshops will kick off on Thursday 3 November. The International Fragrance Association and the Research Institute for Fragrance Materials will explore the latest scientific, safety and regulatory issues in “Formulating with Fragrances” together with a practical demonstration from a leading fragrance house. Following on in the afternoon, “Claim Support – What’s New in Cosmetics Efficacy Testing” will be hosted by Alain Khaiat, Seers Consulting. The session will explain how to design efficacy testing and evaluate test results to support the claims of cosmetic products, with an expert from Johnson & Johnson presenting a report on the company’s skin care efficacy test research. On Friday 4 November, Prof. Dr Johann Wiechers from JW Solutions, an independent consultancy specialising in cosmetic science, will look at “Sensory Science – Scientific Principles and Methodologies” and explore how the feel of cosmetic products differs between Asia and Europe. In the afternoon, Wiechers will go on to discuss “Optimising Cosmetic Formulations Digitally”, taking a look at the scientific principles underpinning the “Formulation for Efficacy, the Software” computer programme. Delegates will be shown how to identify the consequences of small formulation changes for the skin delivery of active ingredients. They can even bring the structures of their own active ingredients to be “formulated digitally” on the spot. Gaining market insight, particularly for companies looking to tap into a different or new geographical area, is also a crucial element of in-cosmetics Asia. Experts presenting on Marketing Trends will be focused on providing delegates with extensive market research, facts, figures, case studies and advice on how to capitalise on the latest beauty trends taking the industry by storm. One of the key ways to discover the latest global new ingredient launches is to visit the Innovation Zone, a dedicated area of the show floor. The Innovation Zone Best Ingredient Award, new for this year’s show, will recognise the best ingredients to hit the market in the last six months to show, with winners announced at an award ceremony on Thursday 3 November. Thirty Innovation Seminars taking place over the course of the show will also see a range of industry experts describing in detail the research behind their latest ingredients; providing visitors with unique insights they would not find elsewhere. in-cosmetics Asia takes place on 2-4 November 2011; for more on the educational programme go to www.in-cosmeticsasia.com
21st IFSCC Conference
As part of the “Beauty Week in Bangkok”, the 21st IFSCC Conference will be held at the Centara Grand & Bangkok Convention Centre at CentralWorld, Bangkok, writes the IFSCC. The conference will take place between 31 October-2 November, 2011 with the theme of 3E “Effective, Economic & Ecological”.
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