Boots was established in 1849 as a herbal medicine shop in Nottingham. Today, as part of Alliance Boots, the company has become one of the most influential retailers and product distributors in the personal care industry.
As well as having Boots stores in the UK, Ireland, Sweden, Norway and Dubai, Alliance Boots distributes its products in France, Portugal, Italy, US and Canada. Mark Johnson, innovation formulation technologist, has worked at Boots in Nottingham for nine years, the majority of that time working in skin care and on the No7 and Botanics ranges. He spoke to Personal Care about the processes and considerations that underpin Boots’ personal care operations. PC:
Boots raised the standard by conducting an independent “double blind” efficacy study to substantiate skin care anti-ageing claims a few years ago. Has this changed the way new anti-ageing products are being designed?
MJ: We feel this approach raised the bar in the market place. Other companies have now also taken this approach. The level of proof is the key aspect for anti-ageing products and we will continue to drive our thinking and robustness in this area.
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