The latest ingredient and beauty products from around the globe are set to be showcased as part of this year’s new Innovation Zone at in-cosmetics Asia. From 2-4 November, visitors to the Bangkok show will be able to see a line-up of exclusive new products unveiled at the event.
The Zone will be in association with market research agency, Mintel Beauty Innovation, who will bring their expertise to the show by featuring a selection of 10 anti-ageing products and an assortment of 10 male grooming products. According to Mintel, Japan has seen the highest growth rate in anti-ageing cosmetics in 2009. All the anti-ageing products featured in the Innovation Zone are from Japan, with an emphasis on skin-whitening and brightening, compared to those seen at the in-cosmetics event in Paris earlier this year. Ten male-grooming products will also be presented in the Innovation Zone, including French brand MenCorner’s C2t Tea Tanning Cream, the UK’s Bulldog hydrating cream from The Little Wing Trading Company and China’s Kong Feng Chun’s Deep Moisturizing Balancing Milk. To complement this, Mintel will also host two Marketing Trends presentations on day one of the show including ‘Anti-Ageing in Japan’ and ‘Nu Natural Men’s Grooming’
