After a difficult year for some cosmetics companies in 2009, much hope had been placed on in-cosmetics 2010 at Porte de Versailles, Paris, to deliver reasons for renewed optimism.
Trade shows, especially keystone events such as in-cosmetics, are often seen as barometers for their respective industries, but they can also influence as well as indicate the prevailing mood, so it was important that incosmetics 2010 got off to a good start. A busy first morning marked the start of a record-breaking three days during which 7,839 people passed through the doors. This represented an increase of 26% on the previous record set in 2007, making the 20th anniversary year of in-cosmetics the best-attended in the exhibition’s history. In terms of the physical size of the show, 2010 was again a record-breaker, with 10,000 m2 of space taken up and 575 companies from over 40 countries worldwide signing up to showcase their new products.
Seminars
One of the major benefits of exhibitions such as in-cosmetics is that they offer the opportunity to listen to people who have been instrumental in the manufacture of a new ingredient discuss its activity and potential applications as well as allow the audience to ask questions. Paris had a very healthy mix of seminars and workshops, unfortunately too many for one person to visit, so, following is a summary of a selection of the seminars that took place.
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