Shanghai show grows with Asia Pacific region

PCHI is the one stop platform for peer-to-peer information exchange of emerging market trends, technological innovations, new scientific developments and updates on international regulations, underpinned by quality service standards. An increased array of conference topics and a bigger display of novel technologies on an enlarged exhibition platform at the 2010 PCHi trade show are some positive indicators that the global cosmetics and toiletries market is poised for renewed growth. Reed Sinopharm Exhibitions is expanding PCHi’s overall exhibition area by 16% and upsizing popular features such as the New Technology Feature Area and industry conference programme. The event will be held from 10-12 March 2010 at the Shanghai Everbright Convention & Exhibition Center. “We are optimistic about a global market recovery, fuelled by continued growth in the Asia Pacific region led by China which accounts for between 20% to 38% of the global skincare and hair care market,” said Jason Li, PCHi project manager. “To date, 82% of exhibition space at PCHi 2010 has been sold, and we are enlarging the scale of our programmes in order to meet customers’ goals for new business in the upcoming financial year.”

Benefit of pre-registering early

With approximately 70 million international and Chinese visitors flocking to the World Expo 2010 event held over six months in Shanghai, Reed Sinopharm Exhibitions is expecting a surge in visitor numbers at PCHi 2010. As the only event in China focusing on personal care and homecare ingredients, PCHi attracts high-level decision makers in the C&T industry such as procurement specialists, formulators, cosmetic scientists, laboratory managers, and key international media. To gain complimentary access to this leading trade show and tap into myriad networking opportunities, visitors are encouraged to pre-register online at PCHi’s website (www.pchi-china.com). Early-bird benefits include a waiver of the RMB100 onsite registration fee, access to the PCHi Cybrary (a comprehensive research database), and free usage of the PCHi Online Scheduler to set up business appointments with important prospects prior to the show. Online pre-registration closes on 3 March 2010.