Sun and sunbed exposure remains the largest sun care sub-category accounting for over three quarters of launches this period (Q1 and Q2 of 2009). After-sun accounted for 14% of the market and self-tanning remains the least active segment with 11% of product launches.
With many facial moisturisers and even facial colour cosmetics now claiming to protect against UV rays, some consumers may not feel a need to apply sunscreen on top. The success of moisturisers with gradual tan for both the body and face continues to adversely affect the self-tan market. Professional spray tans compete with self-tanning products, with those offered in salons often seen as better (e.g. giving a more polished and streak-free finish) than those applied at home. That said, we are seeing improvements within the self-tanning segment with many touting natural looking results. Recent studies showing links between sunbeds and skin cancer could go some way to benefiting the self-tanning segment with sunless tanners better positioning themselves as the safe (and cheaper) alternative to tanning beds.
Regional performance
Protecting against UV rays, moisturising skin and using botanical or herbal ingredients were important claims seen in most regions. Most eco-friendly and organic lines were seen in Europe where there is much media attention on issues such as limiting waste, global warming and sustainable living.
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