Singapore event attracts ‘surge in interest’

What better way is there to source the newest ingredients and be inspired for the next product launch to develop business than by visiting in-cosmetics Asia 2009? Some of the most innovative cosmetic concepts and developments are originating from countries within Asia. It has the second largest personal care market after Europe, and it is estimated that the Asia Pacific C&T market will grow to around US$81.8 bn by 2010. It has never been more pertinent to tap into these growing markets especially given the current economic situation where retaining customer loyalty and winning new business is crucial to stay ahead of the competition. Taking place on 13, 14 and 15 October 2009 at Singapore Expo, in-cosmetics Asia is the leading exhibition and conference in Asia for personal care ingredients. Tailored specifically for the Asian market, the event uniquely combines the presentation of raw ingredients and materials with cutting edge innovation and technology as well as an unrivalled educational programme. in-cosmetics Asia is truly a pan-Asian event. Since registration went live there has been a surge in interest, with visitors expected at this year’s event from China, Thailand, South Korea, Malaysia, the Philippines and India as well as a good number coming from Singapore. Reflecting the show’s international dimension, Singapore, with its own culturally diverse population and excellent transport connections to the rest of the region and the world, is the business centre of South East Asia.

Full of potential

The Asian beauty market is undoubtedly full of potential as both visitors and exhibitors at this year’s show will be only too aware. With such a wide variety of international companies offering exciting products and solutions all under one roof, visitors will be able to easily source raw ingredients and technology as well as make new contacts and speak directly to suppliers about how they can advance their business. John Lofthouse, director, global sales and marketing at CLR Berlin, explains the importance of exhibiting at in-cosmetics Asia: “CLR has a fast-growing position in the Asian market so it is important for us to have a presence at in-cosmetics Asia. Asia is a vast region and the show provides a chance to meet our most important customers in one trip, which represents excellent value.” Despite the current global recession, many companies are exhibiting at in-cosmetics Asia for the first time this year, viewing the show as the ideal platform to launch new products and win new business. ABC Texture, Kawaken Fine Chemicals Co, Qingdao Tai Tong Pharma Co, Sunwin Chemicals and United Cosmeceuticals are just a selection of first time exhibitors looking forward to sharing their latest innovations with visitors. Also new for the 2009 show are the French and Korean Pavilions, supported by UBifrance and the Korean Cosmetic Association respectively. Known for their advanced technologies, the Korean exhibitors will be keen to demonstrate their latest products and capabilities. The French personal care market is Europe’s most competitive, with companies renowned for their highly creative and innovative approach to the industry. From natural and organic to high-tech, active ingredients are a French speciality and as such, the French Pavilion has been set up to ensure visitors can locate raw materials and suppliers from the country. Participating companies include Aldivia, Axialys Innovations, Biosynthis, Gattefossé, Lucas Meyer Cosmetics, Sensient, Setalg and Technature. Such international participation is one of the reasons why visiting in-cosmetics Asia can certainly prove a sound business decision. For visitors, the show opens up a wide-reaching market. This year the sheer number of companies exhibiting enables more contact with potential business partners than would usually be possible in a whole year while the direct nature of the exhibition facilitates that all-important face-to-face contact and professional networking opportunities.