Elementis is set to unveil its latest advancements in personal care at in-cosmetics Asia 2025, taking place in Bangkok.
Visitors can explore these innovations at Booth X48, where the company will highlight its commitment to sustainable and high-performance formulation solutions.
Introducing BENTONE® ULTIMATE: Next-generation rheology modifiers
Elementis will spotlight the BENTONE® ULTIMATE series, including BENTONE® ULTIMATE ISD and BENTONE® ULTIMATE LC. These patent-pending oil phase rheology modifiers are powered by organically modified hectorite clay and a 100% natural activation system, offering superior activity levels and formulation flexibility that surpass conventional technologies.
NATURALUXE™ MFF: A biodegradable breakthrough in sun care
Also making its debut is NATURALUXE™ MFF, a patent-pending, biodegradable, non-persistent multi-functional film former tailored for light texture sunscreens. NATURALUXE™ MFF offers excellent water resistance, ethanol compatibility, and enhanced SPF retention, addressing the growing consumer demand for eco-conscious sun care solutions without compromising performance.
K-Beauty inspired concepts: global trends meet local innovation
In addition to these product launches, Elementis will present tailored formulation concepts inspired by K-beauty trends, showcasing the brand’s responsiveness to global beauty movements and its dedication to innovation in skin care and cosmetics.
Commitment to sustainable innovation
“We’re excited to bring our latest sustainable and high-performance solutions to In-Cosmetics Asia 2025,” said Jens Müller, Global VP of Marketing. “Our new technologies reflect our ongoing commitment to helping formulators meet evolving consumer expectations for efficacy, naturality, and environmental responsibility.”
