BASF has taken the wraps off its latest ‘Beyond Beauty’ climate-adaptive routines based on four key themes at Cosmet’Agora 2025 in Paris, France.
The themes are Hydrating & Cooling, Cleansing & Protection, UV Protection, and Optimistic Glow.
Focused on combating transepidermal water loss (TEWL), the first set of formulations offers immediate moisturizing effects with non-oily, cocooning textures driven by sustainable emollients – alternatives to volatile silicones – (Cetiol Ultimate, Cetiol iSan), and natural-origin emulsifiers (Emulgade Verde 10 MS & 10 OL).
The cleansing and hair protection segment highlights effective cleansing products that create a protective barrier on skin (Lamesoft PO65) and hair (Gluadin Kera P-LM), utilizing mild, readily biodegradable alternatives to sulfate surfactants (Plantacare range), and natural origin esters and butters (Cetiol OE, Cegesoft SB45 TR).
BASF has also developed innovative sun protection solutions (Tinomax CC, Tinosorb A2B, Uvinul TS Hydro), addressing consumer needs for broad-spectrum protection and sensory appeal with oils and emulsifiers from natural origin.
Lastly, the concept features natural makeup looks with skin-tone inspired shades and colourful solutions for lips and eyes, including ingredients from renewable feedstocks (Cosmedia Gel CC, Cosmedia DC, Verdessence Alginate, Xanthan & RiceTouch).
“At BASF, we take our responsibility seriously. We contribute to the Sustainable Development Goals with eco-conscious solutions, and we care about consumer needs for new beauty routines,” said Valérie Pian-Parison, Senior Marketing Manager France.
