Mibelle Biochemistry has launched VividEYE, an active cosmetic ingredient designed to tackle undereye concerns.
Based on organic apple mint leaves, VividEYE has been shown to strengthen the vascular network by reducing blood vessel leakage and increasing lymphatic vessel formation for improved fluid drainage.
In addition, it works effectively on skin cells to not only reduce melanin production, but also strengthen the skin barrier and prevent skin thinning.
In clinical studies, VividEYE reduced eye bag volume as well as the appearance of dark eye circles.
Dark circles are primarily caused by blood accumulation due to increased vascular permeability, and melanin deposition, which intensifies with age as skin thins and discolorations are more visible.
Undereye bags result from weakening of the delicate tissue in the eye area and a dysfunctional lymphatic system causing fluid accumulation, leading to a puffy appearance.
“Experience the transformative power of VividEYE, your ultimate solution for undereye concerns, and unlock the secret to a more youthful, radiant appearance,” said a Mibelle spokeswoman.