Spanish personal care ingredient maker Provital has appointed Eloi Armengol to the newly created position of strategy director.
Armengol (pictured, left), who will report directly to CEO Ricard Armengol (pictured, right) will develop and implement short, medium and long-term growth objectives for the Barcelona-based firm.
The Spaniard initially joined Provital in September 2021 as business innovations officer before his promotion to strategy director.
Provital believes the appointment strengthens its independence and ability to anticipate market trends to create cutting-edge ingredients.
“The leadership of Eloi Armengol as strategy director will strengthen Provital’s mission keep growing as an independent global enterprise, preserving its fundamental values meanwhile, continue leading the industry with integrity, innovation and responsibility,” said a spokeswoman.
“Provital will keep inspiring their clients and motivating their teams in growing together, promoting natural ingredients which not only beautify, but also are positive emotions spread and allow each personal find its unique way to express their beauty,” she added.