The organiser of the in-cosmetics Korea trade show has revealed the 2024 edition attracted record visitor numbers to Seoul last month.
RX Global said the event, co-located with Intercharm on 24-26 July, had over 16,700 visitors - nearly a third more than last year.
“This year’s event has undoubtedly been our most successful in-cosmetics Korea to date. The co-location with Intercharm brought in new prospects, and our digital enhancements significantly improved the visitor experience,” added exhibition director Sarah Gibson.
RX Global pointed to the Natural Extract Zone being expanded at this year’s event to better reflect trends in natural ingredients.
The expansion was so well-received that the Natural Extract Zone will be replaced by a larger Inner Beauty Zone in 2025, designed to further explore the intersection of beauty and health.
“We look forward to the next edition of in-cosmetics Korea, which promises to build on this year’s successes, offering even more opportunities for exhibitors and visitors to connect and discover the latest in Korean beauty and personal care,” said Gibson.
For more information on next year’s in-cosmetics Korea, which takes place on 2-4 July 2025 at the COEX, Seoul, visit: https://www.in-cosmetics.com/korea/en-gb.html.
