The 2024 edition of the in-cosmetics Asia trade show in Bangkok in November is set to welcome over 650 exhibitors from across the globe, the largest number in the show’s 15-year history.
These include some of the world’s top ten personal care ingredient manufacturers, including Ashland, Croda, DSM-Firmenich, Evonik, Clariant and Lubrizol.
Additionally, the event will feature at least 79 new exhibitors in a dedicated New Exhibitor Zone.
Taking place at the Bangkok International Trade & Exhibition Centre on 5-7 November, the event comes at a time when major beauty markets in the region have surged on the international stage; K-Beauty, J-Beauty, and C-Beauty have swooped Western markets, followed closely by emerging markets in Southeast Asia.
Reflecting this surge, interest in the show has skyrocketed, with the event’s website traffic from across APAC up by a staggering 277% year on year.
The launch of a new Thai website and a WeChat account, alongside intensified targeting of prospects via digital platforms and partnerships across the continent, underscore this growing interest.
“We are thrilled to report the highest visitor and exhibitor satisfaction scores in the history of the show from the 2023 exhibition, reflecting our strongest performance yet,” said event director Sarah Gibson.
“For the first time ever, we’re running out of space at the venue, which is indicative of the market’s flourishing status,” she added.
“This year’s in-cosmetics Asia returns at an exciting time; the Asian beauty market is booming, and it’s more influential than ever before. Stay tuned for a major announcement on an exciting collaboration that is set to elevate scientific advancements and shape the future of beauty and skin care.”
