Consumers are becoming more discerning in their choices regarding sun care and are actively seeking product formats that accommodate their complex lifestyles, according to a new report co-produced by Symrise and internet search analysts Spate.
The Top Rising Sun Care Trends Report found a rising interest in multifunctional and hybrid sun care products, as seen by the introduction of SPF-tinted moisturizers and hair sunscreen.
New product launches are blending skincare benefits, such as vitamin C and niacinamide, typically found in serums or face creams, into sun care formulas.
The report identifies the top ten sun care trends ranked by increasing search volume as: mineral sunscreen, tinted sunscreen, chemical sunscreen, zinc sunscreen, sunscreen stick, SPF-tinted moisturizer, gel sunscreen, titanium dioxide sunscreen, hair sunscreen, and water-based sunscreen.
Spate said brands should prioritise providing comprehensive education on product efficacy as consumers become increasingly informed about sun protection.
“The growth in searches for mineral and chemical sunscreens shows that consumers are evaluating each format whether for efficacy, safety, or white cast, for example,” added Brian Kolman, technical manager at Symrise Cosmetic Ingredients North America.
“Ultimately, the growth in both options highlights the overall interest in sunscreen for many reasons, which could include preventing skin damage but also for reducing the risk of skin cancer,” he added.
