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Lubrizol deepens partnership with China’s Proya Cosmetics

US personal care ingredients maker Lubrizol has signed a memorandum of understanding with Chinese company Proya Cosmetics to accelerate the development of market-oriented beauty products.

Building on a 20-year relationship, both companies will leverage their respective strengths to innovate and market beauty products that meet local market needs and regulatory requirements, driving sustainable business and industry growth.

Proya focuses on research and development, manufacturing and commercialization of beauty products, including skincare, make-up, body & hair, and skin care, to meet the needs of wide range of consumers.

In combination with Lubrizol’s expertise in formulation design, as well as focus on technology and application, the expanded strategic agreement is expected to bring mutual benefits to both organizations. 

“Proya has relied on Lubrizol’s scientific expertise and quality ingredients since our inception and look forward to continuing to offer consumers leading solutions based on the expertise of both organizations,” said Proya deputy general manager Yameng Hou.

“Proya is committed to cooperating with global industry leaders to remain at the forefront of innovation and provide customers with unparallelled experience,” he added.

Henry Liu, APAC Vice President, Lubrizol, said: “Since Proya’s inception 20 years ago, we have collaborated successfully to improve consumer beauty experiences and enabled new innovation that meets the trends and needs of China's cosmetic industry."

Lubrizol has invested in the Chinese market for over 30 years and brings nearly a century of proven innovation and performance.

The company has a tenured China and APAC-based team well attuned to the local market and continues to strengthen its local-for-local manufacturing, technical services and innovation capability in China. 

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Upcoming Events

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Cosmetorium

Palau de Congressos de Barcelona
23rd - 24th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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