BASF unwraps Ingredients Revealed digital service

BASF has taken the wraps off its Ingredients Revealed digital service, which enables developers of personal care products to easily identify ingredients and formulations with specific criteria like sustainability information, standards, and labels.

A growing number of standards and labels by retailers, regulators, and certifying agencies are influencing consumers’ purchasing decisions for cosmetic products.

At the same time, it becomes more challenging for product developers to identify the right ingredients within the formulation process in order to meet the required criteria.

“With our new tool, we enable users to create or upload their own formulations and see changes happen instantly while customizing them,” said BASF Care Chemicals EMEA manager of digital customer channels Aleksandra Pienczykowska.

“This way, they get real-time transparency on different criteria which significantly simplifies the development process for formulations,” she added.

Offering a three-step-approach, users can start browsing BASF’s extensive formulation database to identify formulations that meet consumer demands.

Secondly, they can use the tool to manage their formulations and refine their ingredients collection.

Lastly, the service can be used as a digital lab, meaning that users can add or delete individual ingredients from the chosen formulations or build a new formulation from scratch.

While doing so, the tool offers real-time transparency as sustainability information like biodegradability and renewable carbon content results change instantly. An input function enables users to even import their own ingredients.

Ingredients Revealed is the latest feature in D’lite, BASF’s digital service platform for the personal care industry.

A basic version with a limited number of formulations will be available in the free section of the platform.

Subscribers to the premium version of D’lite will be able to use the new feature with full access to BASF’s database of more than 4,500 formulations.

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