UK manufacturer of natural and organic oils Kerfoot Group has finalised its transition to sister company Oleon.
The Yorkshire-based company will now conduct all business under the Oleon global brand.
As part of the transition, Kerfoot’s digital presence, including its website, social media and email communications, will evolve into the Oleon brand over the first quarter.
The company’s offices in North Yorkshire and factories in Goole, UK, have rebranded with new Oleon signage internally and externally. Its truck liveries will transition to the brand in the next few months.
“The start of 2024 marks a momentous occasion for Oleon as Kerfoot becomes part of our strong and well-recognised brand,” said Oleon managing director Jeroen Dirckx.
“Customers, suppliers and partners now have the support of a global brand without impacting on the local services they’ve grown accustomed to over the years,” he added.
“It is with great pride that we welcome Kerfoot’s technical experts into the Oleon family, and we’re excited to embark on a new joint venture as we strive to become an international sustainable partner under the Avril Group.”