US personal care ingredients producer Lubrizol has unveiled a new visual identity for its flagship Carbopol polymers brand.
The company says the redesigned logo, colour palette and key visual reflect its vision for the long-time brand.
“Our goal was to honour the brand’s long heritage while setting the stage for significant innovations yet to come,” said Lubrizol Life Science vice-president Bernardo Medeiros.
“It’s a nod to the past with an eye towards the future,” he added.
In the 60 years since Carbopol polymers were launched, Lubrizol has become the world’s largest supplier of carbomers and acrylate powder polymers.
With over 100 unique grades and specifications, Carbopol® polymers currently support global markets across diverse industries.
Plans to expand the Carbopol polymers portfolio are underway as Lubrizol focuses its efforts on more sustainable ingredients, aligned with its corporate purpose to deliver sustainable solutions that improve wellbeing and enhance modern life.
“Carbopol polymers have long been known for uncompromising quality and premium performance,” added Medeiros.
“Our exciting new initiatives will elevate the brand even further by improving the ingredient’s sustainability profile and enhancing its value to our customers.”
