J.M. Carey, B. Moran, F. Shuster and B. Vondruska – Lubrizol Advanced Materials, Noveon Consumer Specialties, USA
Careful design of sensory properties can transform a skin care routine into a pleasant, memorable experience. Imagine being able to efficiently tailor sensory profiles to individual preferences. The Noveon Consumer Specialties group of Lubrizol Advanced Materials has developed visual tools that will enable formulators to easily select the appropriate products to meet desired formulation aesthetics and skin feel. These tools centre on proper selection of Carbopol polymer and Schercemol ester combinations to influence sensory properties, which is the essence of the SensiMap concept.
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