Shin-Etsu Silicones has introduced KSG-45 Alkyl Modified Silicone Elastomer Gel in which alkyl-modified silicone is crosslinked with silicone.
The silicone elastomer gel is swollen with a plant-based oil as a natural diluent−resulting in a smooth texture that blends well with the skin.
Shin-Etsu said its new natural diluent system represents its commitment to markets demanding natural ingredients.
The goal of the product is to allow cosmetic formulators to capitalize on the outstanding performance and sensorial advantages of silicone products, while maximizing the natural content of their products.
Shin-Etsu says KSG-45 is mainly plant-based, natural, and safe.
Compatible with organic and natural oils, it provides cosmetic products with a skin-friendly raw material while delivering a smooth feeling.
“We recognize the importance of innovating solutions for consumers of cosmetics seeking high natural content options, with the progressive sensory effects and performance benefits of silicones,” said Shin-Etsu Silicones head of cosmetics sales Dr Martin Kropfgans.
“The KSG-45 is a novel elastomer gel and skin-conditioning agent, that is a naturally derived raw material and is ideal for a vast array of cosmetics products including: moisturizing creams, sunscreens, and high-performance, long-lasting makeup, amongst others,” he added.
Shin-Etsu Silicones marketing manager Estelle Lenoir said: “KSG-45’s natural diluent system also allows cosmetics formulators to capitalize on film forming properties and enhanced aesthetics.
“Additionally, it is a coco-caprylate/caprate, which is plant derived and functions in skincare and cosmetics as a solvent−helping cosmetic blends have a light texture and glide seamlessly on the skin and hair.”