The average adult man in the USA uses nearly twice as many personal care products than 20 years ago, according to a survey by Morning Consult.
The survey for Environmental Working Group found men use 11 different products on a daily basis, up from six in 2004.
Morning Consult asked 2,200 participants – male and female - about their use of 66 product types in five categories – body care, baby care, skin care, cosmetics and hair care.
The demographics of survey participants were weighted to match the demographic profile of the US population.
On average, men use six products daily for body care, one for skin care, one cosmetic, two for hair care, including for beards, and one product for baby care.
The survey also showed that women use 13 products daily on average, up from 12 in 2004.
Women use six products daily for body care, three for skin care, two for cosmetics, one for hair care, and one for baby care.
About 10% of adults use more than 25 products every day, the survey found.
