The organiser of this year’s in-cosmetics Asia trade show in Bangkok has highlighted hair care as one of the leading trends set to be discussed in November.
As the third biggest category represented at in-cosmetics Asia, more than 75 exhibitors will showcase almost 200 ingredients suitable for haircare applications.
From Laboratorios Argenol S.L.’s Acti-Hair Complex, Seiwa Kasei’s Aminoreact TsV; Hair Volumizer, and Cobiosa’s Bio Capigen anti-hair loss vegetal complex, attendees looking to tap into new opportunities in the region will be inundated with choice for new formulations.
As one of two Spotlight On topics at this year’s in-cosmetics Asia, attendees can take a deep dive into defined haircare segments: scalp care and follicle care.
Scalp care, which is often overlooked, is the common cause of hair problems such as dandruff and itchiness.
According to Mintel research, 74% of Indian consumers experience scalp issues, while 55% of Thai consumers are concerned about dandruff.
Traditionally dwarfed by APAC’s dominant skincare category, the ‘skinification’ of haircare has flourished, with online ‘haircare’ searches exceeding ‘skincare’ and ‘make-up’ in 2022.
A recent study by Covalo revealed that 55% of professionals in the region searched for relevant applications and active ingredients compared to just 36% worldwide.
The second of this year’s Spotlight On topics will take a deep dive into the broader sustainability movement that has gained traction in the APAC region, from increased traceability and transparency of the supply chain and embracing green chemistry principles to sourcing ingredients from upcycled sources and reducing waste.
“Beauty trends in the Asia Pacific region are constantly evolving, with a strong focus on sustainability, innovation, diversity and inclusivity,” said Sarah Gibson, exhibition director of in-cosmetics Asia.
“Companies are embracing eco-friendliness, exploring new technologies, and creating products that cater to a diverse customer base,” she added.
in-cosmetics Asia will take place from 7-9 November at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand.
For more information and to register to attend, click here.
