RX, the organiser of in-cosmetics Korea, has unveiled the full programme for the trade show taking place in Seoul next month.
The only exhibition dedicated to personal care ingredients in South Korea will feature marketing trends and regulations seminars headlined by industry leaders Shiseido, Euromonitor International and Mintel Japan.
In line with the show’s specific country focus on Japan, Mintel Japan will make a presentation on current Japanese beauty trends, examining the country’s latest market, consumer and product trends in colour cosmetics, skin care and hair care.
Elsewhere, attendees will be introduced to new personal care ingredients and solutions for their projects in real-time at a series of technical seminars delivered by the likes of Seiwa Kasei, Mineed Technology, Nikkol and others.
The K-Beauty Inspiration Zone meanwhile will give unique, exclusive insights into the country’s ingredients and formulations.
Specially curated sessions from exhibitors demonstrating their formulations in a realistic lab setting will run throughout the entirety of the show, providing an interactive way to learn directly from the experts driving future K-Beauty trends.
Dale Deugcheon Han, founder of Limese, which distributes Korean beauty products across India, will be hosting a session on performance and perceptions of K-Beauty in India, the relationship between the two markets and predictions on future trends.
Over at the zone’s product showcase stand, the top 20 K-Beauty products will be carefully selected, analysed, and displayed free for attendees to test and try before they hit the market.
Sarah Gibson, exhibition director for in-cosmetics Korea at RX, said: “This year’s programme is reflective of the state of the industry: blossoming in innovation and creativity.
“With a full schedule of seminars, panels, and speaker sessions from some of the biggest names in the industry and other pioneering experts, attendees of the show can expect to leave well equipped with new knowledge, solutions, and techniques.”
in-cosmetics Korea will take place on 12-14 July at the Coex Convention & Exhibition Centre in Seoul.
For more information and to register to attend, visit https://www.in-cosmetics.com/korea/en-gb.html.
