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Lubrizol launches metaverse experience for beauty innovators

Lubrizol Life Science has launched Argireline peptide verse, an immersive virtual reality metaverse experience that celebrates the evolution of Argireline peptide.

The US firm says Argireline peptide verse invites industry innovators to explore ‘Inside the Future of Beauty’ with an “interactive and unforgettable experience that showcases the power of Argireline peptide in a way that has never been seen before”.

"In the Argireline peptide verse digital world, guests can create their own avatars and explore a futuristic, visually stunning environment inspired by the structure of skin," said a Lubrizol spokeswoman.

"Here they encounter engaging, informative displays while meeting, interacting and even speaking with other virtual visitors," she added.

There is even an arena for large groups to meet and view videos from a bigger-than-life screen.

For more information, visit https://www.lubrizol.com/.

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Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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