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Lubrizol launches metaverse experience for beauty innovators

Lubrizol Life Science has launched Argireline peptide verse, an immersive virtual reality metaverse experience that celebrates the evolution of Argireline peptide.

The US firm says Argireline peptide verse invites industry innovators to explore ‘Inside the Future of Beauty’ with an “interactive and unforgettable experience that showcases the power of Argireline peptide in a way that has never been seen before”.

"In the Argireline peptide verse digital world, guests can create their own avatars and explore a futuristic, visually stunning environment inspired by the structure of skin," said a Lubrizol spokeswoman.

"Here they encounter engaging, informative displays while meeting, interacting and even speaking with other virtual visitors," she added.

There is even an arena for large groups to meet and view videos from a bigger-than-life screen.

For more information, visit https://www.lubrizol.com/.

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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