German speciality ingredient supplier Eckart has unveiled Mum Beauty, six easy-to-implement formulations for various cosmetic products that meet the needs of millions of women.
Mum Beauty shows how effect pigments can be used in formulations to achieve the desired effect very quickly and easily for mothers of all skin colours.
The new collection is also designed according to the trend for hybrid beauty products. These multifunctional cosmetics are designed to cover as many requirements as possible in one product.
The formulations include lip-to-cheek stick Cheer Me Up!, which beautifies and cares for lips and cheeks in equal measure - and are easy on both the environment and the budget. The number of makeup products needed is thus reduced.
The stars of the new trend concept are the effect pigments from Eckart's Syncrystal product family.
They are included in every formulation and, depending on requirements, provide instant effects, effective colour balance and fresh glow.
"Effect pigments are the perfect partners for moms' makeup: they create radiant eyes, glossy lips and a shimmering complexion in no time at all,” said head of technical service cosmetics Michaela Gerstacker.