2M Group snaps up Spanish firm Prady

2M Group has acquired Laboratorios Prady Normapiel (Prady), a Spanish manufacturer of perfumes and cosmetics for the personal care industry.

The UK group said Prady’s expertise and facilities complements those of Chemir, a Spanish distributor of personal care ingredients in Barcelona it acquired in December.

“We are thrilled to welcome Prady to the 2M Group family. Prady has a strong reputation for innovation and quality and this acquisition strengthens the 2M Group’s position in the global personal care industry,” said 2M chair & CEO Mottie Kessler OBE.

The acquisition of Prady is part of the 2M Group’s ongoing growth strategy, which includes expanding its global reach and acquiring companies that complement its existing product portfolio.

“We are excited to join forces with the 2M Group of Companies” said Juan Cremades Prieto, CEO of Prady.

“We believe that this partnership will create new opportunities for our employees and customers, and we look forward to working together to deliver even more value to the personal care industry," he added.

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