Barbara Olioso of The Green Chemist Consultancy examines the various beauty standards available on the market, including COSMOS, Natrue and the EU Ecolabel, as well as new scoring initiatives by big brands on the scene: the Eco Beauty Score, the Green Score and the Green Impact Index
The desire for sustainable and green cosmetics as well as the complexity behind their production and marketing, has been growing over the years and it is not stopping. Until recently, the answer to help consumers choose genuine green cosmetics was purchasing a beauty product certified according to one of the beauty standards available on the market, mainly COSMOS, Natrue and the EU Ecolabel
However, there are new scoring initiatives by big brands on the scene: the Eco Beauty Score, the Green Score and the Green Impact Index. This is going to disrupt the way we differentiate, translate and validate green beauty, so in this article I give a general overview of these exciting six options we have in our industry today, starting with the classic ones.
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