NATRUE and the UK Organic Trade Board have joined forces to raise awareness of organic cosmetics and boost sales.
The objective of the partnership is to support, promote and increase knowledge about the natural and organic beauty sector in the UK specifically about NATRUE-certified brands.
This will be achieved by providing information for consumers in an “easy-to-digest way on the benefits of certified organic beauty”, said NATRUE.
“With this partnership, NATRUE and the OTB aim to amplify their messaging through the sharing of clear, concise information about the benefits of certified organic cosmetics,” it added.
Historically, the OTB’s marketing campaign was limited to members in the food and drink industry but it is now welcoming all areas of the organic industry, including cosmetics.
Part of the OTB’s mission is to raise awareness of organic beauty brands. Unlike food and drink, there is no legal definition for an organic cosmetic.
“So, especially for consumers, it is important to provide clarity and this is where NATRUE enters,” it added.
Globally, there are more than 8,800 products and raw materials carry the NATRUE certification label on the market.