The website of Personal Care Global

NATRUE forges cosmetics partnership with Organic Trade Board

NATRUE and the UK Organic Trade Board have joined forces to raise awareness of organic cosmetics and boost sales.

The objective of the partnership is to support, promote and increase knowledge about the natural and organic beauty sector in the UK specifically about NATRUE-certified brands.

This will be achieved by providing information for consumers in an “easy-to-digest way on the benefits of certified organic beauty”, said NATRUE.

“With this partnership, NATRUE and the OTB aim to amplify their messaging through the sharing of clear, concise information about the benefits of certified organic cosmetics,” it added.

Historically, the OTB’s marketing campaign was limited to members in the food and drink industry but it is now welcoming all areas of the organic industry, including cosmetics.

Part of the OTB’s mission is to raise awareness of organic beauty brands. Unlike food and drink, there is no legal definition for an organic cosmetic.

“So, especially for consumers, it is important to provide clarity and this is where NATRUE enters,” it added.

Globally, there are more than 8,800 products and raw materials carry the NATRUE certification label on the market.

Upcoming Events

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

NYSCC Suppliers' Day 2023

Javits Center, New York
2 - 3 May 2023

CITE Japan 2023

Pacifico Yokohama, Japan
17 - 19 May 2023

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

Making Cosmetics 2023

Allianz MiCo Hall 4 Gate 5 Viale L. Scarampo. Milan. Italy
22 - 23 November 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

NYSCC Suppliers' Day 2023

Javits Center, New York
2 - 3 May 2023

CITE Japan 2023

Pacifico Yokohama, Japan
17 - 19 May 2023

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

Making Cosmetics 2023

Allianz MiCo Hall 4 Gate 5 Viale L. Scarampo. Milan. Italy
22 - 23 November 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2023 Step Communications Ltd. Registered in England. Registration Number 3893025